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From Blueprints to Wireframes
-still *Allergic* to Misaligned lines.

ABOUT

Hi,

I’m Nastaran 
a UI/UX Designer with an Architectural Background

Nastaran Tahbaz
Website design Nastaran Tahbaz

ABOUT

I began my career as an architect, spending 10 years designing healthcare and cultural spaces. Those years trained me to think with precision and intention, and to understand how every line, proportion, and detail shapes human experience. That sensitivity to structure and scale naturally evolved into a passion for digital design.

For the past five years, I’ve focused on UI/UX and experience design, combining analytical thinking with visual storytelling to create clear, intuitive, and human-centered interfaces. My architectural background continues to guide the way I design through balance, rhythm, and thoughtful decision-making.

I’m highly detail-oriented, with a sharp visual memory that helps me notice subtle inconsistencies. The same mindset that once caught misaligned walls now helps me spot misaligned pixels, unclear hierarchies, and friction points in digital experiences.

Outside of design, I’m passionate about photography and travel, constantly observing how people move through spaces, physical or digital, and how design shapes behavior and interaction.

What I Do

UI Design

Designing clear, aesthetic, and responsive interfaces that elevate usability and emotion.

Skills: Visual Hierarchy | Wireframing | Layout Design |Design Systems | Interaction Design

Tools: Figma · Miro · Prototyping Tools · FigJam . Adobe XD

UX Design

Crafting meaningful, intuitive, and human-centered experiences through research and strategy.

Skills: User Research | User Personas | User Journey Mapping | Information Architecture | Wireframing & Prototyping | Usability Testing | Design Sprint | Design Thinking | User Flows 

Tools: Figma · Adobe XD · FigJam 

Brand Identity

Building cohesive and memorable brand identities, including logo, color systems, typography, and visual tone, that accurately express each brand’s personality.

Skills: Logo Design | Color & Typography Systems | Visual Patterns | Brand Guidelines | Creative Direction |Typography Systems | Icon Design

Tools: Adobe Illustrator · Photoshop · InDesign · Figma

Art Direction

Driving the creative vision of projects from concept to execution, ensuring consistency, storytelling, and a unique signature style across all visuals

Skills: Creative Strategy | Moodboarding | Visual Storytelling

Tools: Photoshop · Notion · Miro .Figjam

Content Creation

Producing high-quality visual content for digital platforms, from social media design to campaign assets, tailored to each brand’s aesthetic and voice.

Skills: Creative Concepts & Storyboarding | Layout & Template Design | Photography Direction | Storytelling | Social Media Design 

Tools: Photoshop · Illustrator · Canva · InDesign. After Effects

Website Design

Designing responsive, fast, and visually strong websites that balance aesthetics, usability, and clear messaging across all devices.

Skills: Sitemap & Structure Planning | UI Implementation | UX Flow Optimization | SEO & Performance Setup | Responsive Design | UI Layouts | Content Structure 

Tools: Wordpress · Wix · Squarespace . Elementor 

Selected Projects

My Journey

2024 – Present | Toronto, Canada

UI/UX Designer - Freelance

ITANIZ Boutique Marketing Agency (Vancouver) 

Contract, Part-time

TOREA Car Financing (Toronto)

 Contract, Part-time

Since moving to Toronto, I have been collaborating with Canadian businesses on a range of digital design projects. My work includes ongoing UI/UX design with ITANIZ Boutique Marketing Agency in Vancouver, as well as website design, social media design, and content creation for TOREA Car Financing in Toronto.

These collaborations have allowed me to gain hands-on experience in the Canadian market while working closely with cross-functional teams across different industries.

2022-2024 | Istanbul, Turkey

UI/UX Designer Freelance

As a freelance designer, I collaborated with brands and businesses across Tehran, Istanbul, and later Toronto, creating thoughtful, visually cohesive, and intuitive digital experiences across web and digital platforms.

During this period, I also completed the UI/UX Design Program at INVERSE School, which strengthened my approach to user research, interaction design, and digital product strategy.

My architectural background continued to shape the way I design, structured, balanced, and focused on meaningful user experiences

2020 – 2022 | Tehran, Iran

Design Director & UI/UXDesigner | Future City Innovation Lab

This period marked a major shift in my professional path. Leading digital design initiatives and managing a multidisciplinary team introduced me to user experience and product design, and fundamentally reshaped the direction of my career.

I worked closely with research, product, and development teams, overseeing UX strategy, user flows, and interface design for innovation-driven platforms.

2019 | Tehran, Iran 

Transitioning into Digital Design

After stepping away from my architectural role, I took time to reflect on the kind of work I truly wanted to pursue. I realized that my passion was not limited to physical spaces. It was rooted in understanding how people experience design, how they interact with systems, and how habits and behaviors are shaped through thoughtful design.

This curiosity had always been present in my work, but it found a clearer expression in the world of UI/UX, where structure meets emotion in a digital form. Digital design allowed me to focus more deeply on interaction, clarity, and human centered problem solving while still applying my architectural way of thinking.

2015 – 2019 | Tehran, Iran

Architect & Interior Designer | Kasra Construction Co.
Contract Part-time

Alongside my role at Liman Consulting, I collaborated with Kasra Construction on residential and commercial developments. My focus was on integrating architectural structure with refined interior details, balancing aesthetic harmony with functionality and technical execution.

2010 – 2019 | Tehran, Iran

Architect & Board Member | Liman Consulting Architects & Engineers 

I began my career at Liman Consulting as a junior architect and gradually advanced to senior architect and board member. Over the course of a decade, I worked on numerous healthcare and cultural projects and gained experience in both large scale and conceptual design.

Notable projects included Qom Hospital, developed in collaboration with MOSER Architects, and the award winning Tabriz Hospital competition, designed together with AIA Associés. I also contributed to amphitheater and cultural center projects focused on human interaction, public flow, and spatial storytelling.

These formative years taught me how to merge creativity with technical precision and how design can meaningfully shape everyday human experiences. This architectural foundation later became the cornerstone of my user centered approach to digital design.

SEEKING WHAT'S NEXT

ABOUT

SEEKING

What's Next

Let's Connect

Want to collaborate or have a question? Feel free to reach out.

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